Title of document: Vietnam Retail Foods

Authors: Gerald Smith and Kiet Vo

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Ministry/Government Agency/Organisation: USDA/FAS

Year of publication: 2017

Geographic focus: Vietnam

Main issues / topics addressed (for example: Market Summary; Road map for market entry; Competition; Best Product Prospects ……)

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Web address to original document (if any):


Vietnam's food retail sector is dominated by small traditional traders, but modern retail channels are expanding in response to growing consumer demand.  Overall economic growth, including a sizable young population, rapid urbanization and concerns about hygiene and food safety are driving changes in consumption patterns.