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A win-win situation for both farmers and private companies “A case study of tea marketing in Phu Tho, Vietnam”

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Title of document: A win-win situation for both farmers and private companies “A case study of tea marketing in Phu Tho, Vietnam”

Authors: Vredeseilanden/VECO

Journal’s name if any:

Ministry/Government Agency/Organisation: Vredeseilanden/VECO

Year of publication: 2013

Geographic focus: Vietnam

Main issues / topics addressed (for example: Tea sector Vietnam; The tea chain in Yen Lap district; Towards a business organization, high quality and good price; Results and future perspectives…)

School of agroecology (if any):

Web address to original document (if any):

Summary:

Tea is the second most popular drink in the world, after water. For a number of developing countries, including Vietnam, tea is an important commodity in terms of jobs and export earnings. However, as with many other agricultural commodities, real primary producer prices have fallen dramatically over the last three decades. VECO is active in Yen Lap district, Phu Tho province, where tea is a major crop, often accounting for over 40% of family income. Chain development is seen as an approach which can improve the quality of the tea by developing strong market linkages and collective actions, resulting in a better income for farmers.