Every day, consumers make food choices that directly affect their health and the well-being of their families, especially children. Beyond nutrition, these choices also influence how food is produced, processed, and brought to market. As demand grows for safer, more transparent, and responsibly produced food, producers and businesses are under increasing pressure to adapt.

To explore this important connection between responsible consumption and sustainable production, ALiSEA Vietnam successfully organized the thematic webinar “Market Access for Agroecological Products: Domestic and Export Perspectives” on 11 April 2026 via Zoom.

The webinar welcomed nearly 100 participants, including 45 men and 51 women, reflecting growing interest in safe, transparent, and responsibly produced food systems.

The session created a valuable space for ALiSEA members, farmers, enterprises, cooperatives, and consumers to exchange practical experiences and insights on how agroecological products can better access domestic and international markets.

Mr. Tran Manh Chien, Founder & CEO of Bác Tôm, shared the journey of building a nature-based food ecosystem rooted in the philosophy of living in harmony with nature. His presentation highlighted that consumer trust is built through transparency, consistent quality, and values-driven business models. Through Bác Tôm & Farms, he demonstrated how healthy food, ecological farming, and community-building can be integrated into one sustainable ecosystem.

Ms. Nguyen Thi My Ngan, Board Member of TRUECOOP and CEO of Viet Haus, shared practical insights into export markets and the growing global demand for organic products. She emphasized that international buyers require strict standards in quality, traceability, certification, and supply capacity. Her message was clear: the market does not lack buyers but lacks products that meet the right requirements.

Ms. Mayu Ino, Founder of Seed to Table Vietnam, shared experiences in connecting farmers, communities, and consumers through education and community-based initiatives. Her presentation highlighted the importance of raising consumer awareness and strengthening collaboration to create long-term positive change in both production and consumption.

The webinar reminded participants that choosing safe and traceable food is not only an act of self-care but also a way to support farmers and businesses committed to responsible production.

Through this webinar, ALiSEA Vietnam continues to promote knowledge exchange, strengthen partnerships, and encourage more responsible consumption as a key driver for sustainable and agroecological food systems.

All presentations are available to download below:

1. ALiSEA_Seed to Table_webinar April by Ms. Mayu

2. KSTĐ Trần Chiến_ webinar April by Bác TOm

3. ALiSEA_ Viethaus_ webinar April by Ms. My Ngan.pptx.pptx

Watch the full webinar recording here: https://www.youtube.com/watch?v=FrDthhrA634&t=4s